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Nobody's Got No Class

So they've renamed the Sears Tower. Officially, it's now the Willis tower, after the British insurance company that's the biggest tenant in there. There's a lot of people saying that the name change won't catch on, and I wonder about that. They changed Comiskey Park to U.S. Cellular Field, and it was pretty stupid, but nowadays everyone just talks about how the Sox play at the Cell. Of course, in that case, the name change was helped along because the structure that is the Cell isn't the original Comiskey Park; they tore that down years ago and replaced it with an ugly stadium with an upper deck that was so steep people wouldn't sit in it.

On the other hand, when there was a proposal to sell the naming rights to Soldier Field, the city did rise up and beat that idea down with the swiftness it deserved. Even though Soldier Field itself has been turned into a gigantic UFO (back me up here, Dot!), the name still honors our soldiers. Even if the Bears' playing disgraces them.

But I think people kind of like the Sears tower, and I bet this name change will take a long time to stick. I also think that the practice of selling naming rights is a despicable way to make money, and people who buy naming rights should be ashamed of themselves, but that's just me, and it's a practice that's certainly not going to stop as long as there are people out there with money and no class and institutions with neither money nor principles. I can see selling the naming rights to a building that never had a name to begin with, like the music building at the Fairest College, but changing the name of an iconic structure for money is just tacky.

Whatever the name of the building is, I hear that they've installed these glass observation boxes on the 103rd floor so that you can go into them and stand 103 stories over the ground and look straight down through clear glass. I should go up and try them out one of these days. Maybe in September during Comps Week. Most of the tourists will be gone, and no one at school will have any time for those of us not taking comps.

When I do, I'll be sure to take pictures, including a few shots straight down to the streets, and post them here.


( 6 comments — Leave a comment )
Jul. 16th, 2009 03:35 pm (UTC)
Willis / Sears tower
LIke I could care less. We have better things to complain about in America than the name of a building-you need to be complaining & doing something about the crime rate at the ground level of the WILLIS/SEARS TOWER than the name of the place the Police have to respond to every time somebody gets robbed, clubbed or shot...
Where is your pride for this Landmark, for your City and for your self?
Jul. 16th, 2009 04:26 pm (UTC)
And to your left, the famous Abu Dhabi Building
New York City's Chrysler Building has not been owned by Chrysler for many years, and is now owned by the Abu Dhabi Investment Council.

But the parade of past owners, and the Abu Dhabi people who own it now, have been wise enough to recognize that the building is an international landmark, whose name was well-established long ago.

I live on the West Coast, and when I fly in and out of O'Hare, I always look for the Sears Tower, which is in fact the only Chicago landmark that I am familiar with. If my frame of reference is at all typical, then I think that would put this building in a class with the Empire State Building, the Eiffel Tower, the British Parliament building, the Golden Gate Bridge, and a relatively few number of other such landmarks.

If the Chrysler Building remains the Chrysler Building, then Sears Tower should remain Sears Tower.
Jul. 16th, 2009 09:51 pm (UTC)
It is! It is a giant UFO!

I hadn't heard about the name change but I did see somewhere about the glass observation thingies. I got dizzy just looking at the picture so have fun if you're ever there but do post a warning first before you treat us to photographs!!
Jul. 16th, 2009 10:03 pm (UTC)
Oh, don't worry, I'd put the pictures under a cut. And I'd probably squee so hard about them that you'd know what they were before you clicked.

I watched them build that spaceship on top of Soldier Field, riding along the Drive every Thursday. And I kept saying to myself, "Nah, it's not finished yet, surely they're going to do something to it and it will all turn out handsome and not spaceship-like." And then it was finished, and the Bears were losing in it, and . . . it was a spaceship. Sigh.
Jul. 17th, 2009 10:05 pm (UTC)
I heard about that on the news. I personally find changing the name of things/purchasing advertising in that manner very annoying. But, whatever.
Jul. 17th, 2009 11:56 pm (UTC)
Particularly since the people who buy the naming rights always act like they've done something monumental. They haven't! They didn't build it, they just spent lots of money to have their name put on it.
( 6 comments — Leave a comment )


by Illsaysheis

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